Apple Spring Loaded: New Products

Apple has recently announced a whole array of new products for their Spring Loaded event. Here's a summary of each product and their new features!

iMac (24-inch)iMac M1 Chip

Now with 7 beautiful colours; Green, Yellow, Orange, Red, Purple, Blue and Silver. The new iMac features a thin 11.5mm screen all thanks to Apple's M1 Chip. The iMac is thin and compact, easy to fit into any sort of workspace! It also includes a power connector that attaches via magnets, making it really convenient to plug in!iMac

Enjoy watching videos with the fantastic 4.5K built-in Retina display! Featuring the P3 wide colour gamut, you're able to view a billion colours at 500 nits of brightness. With the anti-reflective coating and True Tone technology that adjusts the colour temperature of your display, you're sure to experience more comfort and readability. Be it watching movies, doing some work or using editing software, the iMac will be able to help boost your productivity with its great performance.iMac 1080p FaceTime HD Web CamIf you're someone that needs to attend a lot of Zoom calls or virtual meetings, you'll really appreciate the built-in web camera. It is a 1080p FaceTime HD camera that produces even higher-quality video calls. The larger sensor is able to capture more light and with its advanced image signal processor (ISP), image quality is greatly improved!Image quality ISP iMac M1 ChipThe ISP goes through a step by step process to produce the best image quality for you. This includes noise reduction to enhanced dynamic range which brings out more clarity in your image. It automatically adjusts its exposure and white balance so that you can enjoy exceptional image and video quality. 

The iMac's studio quality three mic array allows you to be heard clearly during video calls. It is built to ignore background noise and reduce feedback, which gives a better calling experience for you and your friend.iMac advanced sound systemGet excited, movie-watchers! Because this iMac has a six speaker sound system that really fills the room. With 2 pairs of force-cancelling woofers and a high-performance tweeter, you get deep bass and a detailed sound experience with Dolby Atmos for your movie and music sessions! You might not even want to visit the cinema anymore with this new iMac!iMac Big Sur OSThe M1 chip is said to be Apple's most powerful chip so far. Pair that with macOS Big Sur and you get amazing levels of performance! Get up to 85 per cent faster CPU performance and 2 times faster graphics performance than the usual 21.5" iMac models! Don't worry about it ever running too hot, because the hardware, software and silicon all work together to produce cool and quiet performance.

Pre-order the new iMac on April 30th. Available in second half of May. 


iPhone 12iPhone 12 5G spring modelGet 5G speed with the A14 Bionic chip, the fastest in a smartphone. And with Ceramic Shield, you get 4 times more drop protection. Enjoy a more immersive video watching experience with the edge to edge OLED display. Choose between the iPhone 12 and iPhone 12 mini.iPhone 12 and iPhone 12 Mini 5G 11% thinner. 15% smaller. 16% lighter.iPhone 12 5G Colours There are a total of 6 colours: Red, White, Purple, Green, Blue and Black. The iPhone 12 mini is the smallest 5G phone ever. Enjoy super-fast downloads and video streaming with less lag. The iPhone 12 has the broadest 5G coverage worldwide!

Shoot with Dolby Vision and play video back on the Super Retina XDR display. Get more contrast with great colour accuracy and a huge improvement in pixel density. Featuring 2 cameras: Wide and Ultra Wide. Both of which have Night mode, capture the shot even in the darkest times. The new Wide camera allows even more light to pass through, which produces more clarity and higher levels of detail in low-light shots.iPhone 12 Night modeSmart HDR 3 automatically detects what you're shooting and adjusts its settings to bring out the colours in a shot. Videographers rejoice! The iPhone 12 can now record 4K HDR video with Dolby Vision. In fact, it's the first phone camera ever to record in Dolby vision! Edit all your images/videos in Photos or iMovie and transfer them to your TV using AirPlay. Sit back and immerse yourself in the beautiful videos you've taken.

Pre-order the iPhone 12 on April 23rd. Available on April 30th.

iPad ProiPad Pro M1 Chip 2021 modelEquipped with Apple's M1 Chip, the new iPad Pro brings you a beautiful XDR display and light-speed 5G wireless. 

Enjoy an all-day battery life with advanced performance in a thin and super portable device. With a 50 per cent faster CPU and 40 per cent faster graphic performance, you get to play games at higher frame rates and run more tasks efficiently. iPad Pro CPUExperience the beautiful Liquid Retina XDR display that produces incredible details in photos and videos. Watch your favourite shows and movie comfortably with the 1,000 nits brightness, advanced P3 wide colour, True Tone and ProMotion with its 120Hz adaptive refresh rate. With 5G built in, your new iPad Pro will connect to the quickest wireless networks for streaming of videos, downloading of files and many other tasks. Get things done more efficiently.iPad Pro 2021 FaceTime TrueDepth sensorFaceTime made even more enjoyable with the new Ultra Wide camera and 12 megapixel sensor. Video calling is made even more intuitive with a new feature called Centre Stage. It uses machine learning to keep you centred in the frame of a video call. When others join or leave the call, the view expands/ zoom in. This provides a more engaging experience for both parties. iPad Pro Augmented Reality Heard of Augmented Reality? With the built-in LiDAR Scanner in the iPad Pro, it measures the reflection of light and creates a depth map of your surrounding space. Combine this with the powerful ISP and you get more accurate images and videos even in the lowest lighting conditions!

Pre-order the iPad Pro on April 30thAvailable in second half of May.

Apple AirTagApple AirTagIntroducing the AirTag, an easy way to track down your Apple devices wherever they are. Pack it in your bag, attach to your keys and use the Find My app, where you can easily locate your Apple devices.iPhone AirTag Find My appWith speakers built into the AirTag, you can play a sound to show you where your Apple device is. Follow the sound and it will lead you to your device. Don't worry about losing your stuff ever again!iphone precision findingUse your iPhone to lead you to your AirTag with a new feature called 'Precision Finding'. Here, you can see how near your AirTag is and follow the direction to it! Take note this feature is only available for iPhone 11 model onwards.

Let's say you're at a restaurant and left your keys behind, along with your AirTag. The Find My network helps to track down your AirTag but also protect your privacy as well. Your AirTag uses a Bluetooth signal which can be detected by nearby devices in the Find My network. All these nearby devices will send the location of your AirTag to iCloud which can then be found on the map in the Find My app.

AirTag can also be put into Lost Mode where it can automatically send a notification to your iPhone if it is detected somewhere. You can also set up your contact details so that when someone finds your lost item, they can immediately contact you.Apple AirTagDon't worry about charging your AirTag because it can last for more than a year! You will receive a notification on your iPhone should you ever need to replace its battery. Have peace of mind when you bring it to the beach or swimming pool as it is water resistant. Another plus is that you can totally personalise your AirTag with your name or emoji! It's free too!Apple AirTagPre-order the AirTag on April 23rd. Available on April 30th.

Apple's Spring Loaded event has given us so many new Apple products to look forward to. Read about the new Apple TV 4K here.

And feel free to browse our collection of Apple products here.

Apple

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